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Author Paris Marx Discusses Data Center Opposition

Paris Marx's new book explores the global struggle against data centers, as opposition in the US reaches a fever pitch. The book highlights lessons from abroad, including Ireland and New Zealand, on the impact of data centers on local communities and the environment.

Original reporting · wired.com

Original: “What the US Movement Against Data Centers Can Learn From Abroad”

Read “What the US Movement Against Data Centers Can Learn From Abroad” at WIRED AI →
What the US Movement Against Data Centers Can Learn From Abroad
Image: WIRED AI

How this was written. Diagnosis Forward wrote this article with a language model from WIRED AI’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.

Key points from WIRED AI’s report

  • Paris Marx's book explores the global struggle against data centers and the impact on local communities and the environment.
  • The growth of generative AI has increased demand for data centers, raising concerns about energy consumption and environmental impact.
  • Governments should impose firmer regulations on data center development and AI products to mitigate the negative effects.
  • The US is following a similar path to Ireland, with companies building private gas power plants to support data centers.
  • A community-led effort in New Zealand offers an alternative vision of a non-extractive way to harness the powers of AI.

Paris Marx's new book, Hyperscale: The Ambition and Excess of Big Tech's Data Empires, comes out as opposition to data centers in the US is gaining momentum, according to WIRED AI. The book takes a global perspective, examining the history of struggle against data centers from the Vietnam War era to current resistance in Ireland and Chile.

Marx's interest in data centers began in 2019, when the Netherlands and Singapore imposed moratoriums on new data center construction, WIRED AI reported. He also cites the example of Google in The Dalles, Oregon, where the company tried to hide its water usage figures, sparking community outrage.

The growth of generative AI has increased demand for data centers, with companies like Google and others planning to build more facilities to support this technology. However, this expansion has raised concerns about energy consumption, water usage, and environmental impact, as seen in Ireland, where data centers are straining the energy grid.

In Ireland, the industry has responded to a moratorium on new data center connections to the grid by building dedicated gas power plants to power their facilities. This has raised concerns about equity and the environmental impact of these plants, as they will burn fossil fuels and contribute to climate change.

Marx believes that the US is following a similar path, with companies racing to build private gas power plants to support data centers. He warns that if the AI bubble bursts, the physical infrastructure being built out, including gas plants and data centers, may become redundant, posing questions about what will happen to these facilities.

Marx suggests that governments should impose firmer regulations on data center development and AI products, citing the example of a community-led effort in New Zealand to create a more accurate speech-recognition model of the Māori language using local cloud providers. This approach, he argues, offers an alternative vision of a non-extractive way to harness the powers of AI.

The book highlights the need for a reassessment of the demand for AI and the impact of data centers on local communities and the environment. As the US grapples with the issue of data centers, Marx's work provides a timely reminder of the importance of considering the global context and the lessons that can be learned from other countries and communities.

Questions and answers

What is the main argument of Paris Marx's book?

The book explores the global struggle against data centers and the impact on local communities and the environment, highlighting lessons from abroad.

What is happening in Ireland with regards to data centers?

In Ireland, the industry has responded to a moratorium on new data center connections to the grid by building dedicated gas power plants to power their facilities, raising concerns about equity and environmental impact.

What does Marx suggest as an alternative approach to data centers?

Marx suggests that governments should impose firmer regulations on data center development and AI products, and cites the example of a community-led effort in New Zealand as an alternative vision of a non-extractive way to harness the powers of AI.

Read the full story at WIRED AI More from Sunday, October 25, 2026’s edition